Spanish League of Legends team G2 Arctic has welcomed Procter and Gamble shampoo brand Head & Shoulders as its latest sponsor.
The deal will see the two parties activate through collaborative content featuring the brand’s players.
Image credit: G2 ArcticRELATED: Chips Ahoy! sponsors newly-launched G2 Arctic
Founded in 2019 by Berlin-based organisation G2 Esports, in partnership with Arctic Gaming, Head & Shoulders is the second sponsor of the team, joining Nabisco brand Chips Ahoy!
Luis Garcia, CEO of G2 Arctic, discussed the deal in a release: “This agreement represents a further step in our project and what better way to continue growing together than with H&S. At G2 Arctic we are ambitious and as such we need to move forward with the best and with agreements like this we are achieving it.
“H&S is a brand associated worldwide with the world of sports and leader in its category, so this agreement we believe is not only a huge step for us, but also for the esports sector as a whole. I am sure that thanks to H&S we are going to bring great moments to our fans.
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