How Crowdfunder helped Channel 4 pull off its 1966 World Cup replay fundraiser

Football fans dismayed by yet another Premier League-free weekend found solace in the airing of the 1966 World Cup final on Channel 4, which reached 2. 8m viewers. Repurposing a moment of thrilling unity, the viewing was part of an epic nationwide football fundraiser for National Emergencies Trust (NET), which is set to be the largest Covid-19 fundraising appeal to date. On Sunday afternoon (7 June), Channel 4 viewers were treated to a rare full broadcast of England's dramatic win against West Germany in the 1966 World Cup. Aired alongside the match, the full programme of 'Final Replay ‘66' included commentary from England's hat-trick hero, Sir Geoff Hurst, celebrity guests, as well as prompts to raise money for the NET appeal, which featured throughout the show. Ahead of the TV event, Crowdfunder was selected to build a bespoke platform for the appeal, marking a first for the fundraising business.

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