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WASHINGTON—When it comes to setting a budget for streaming services, most consumers cap their investment at $50 or less per month, according to a survey from Visual Objects. The survey showed that 73% of consumers paid $50 or less for streaming services every month; 20% spend more than $50 per month. PLUS: OTT Accounts 'Borrowed' in One of Seven HomesA correlated effect of this is that 76% of consumers pay for just three or fewer streaming services—50% pay for two to three and 26% pay for one. Only 16% said they invest in more than three streaming services. In fact, according to Visual Objects’ survey, more people are on the lower side of the scale. The survey revealed 39% of people pay between $11 and $25 per month, while 26% pay $26-$50.
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