‘Over-inflating their importance’: Why many marketers are wrong-footed on race

You are reading a weekly column about the big changes and challenges facing media and marketing leaders. Be sure to join Digiday+, our membership program, to get access to this column and all Digiday articles, research and more. George Floyd’s death and the subsequent events that followed have plunged many advertisers back into a crisis mode that followed a similar playbook to the early stages of the coronavirus crisis. Yet many advertisers didn’t learn from the mistakes made last time. Advertisers have been rightly criticized for displaying platitudes on their social media pages, without reinforcing their “solidarity” messaging with any helpful action or support. The deepest ire was reserved for hypocritical companies that have a questionable record on issues regarding race and equality, or that lack of diverse representation in their executives teams.

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