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Sky Italia blocked from Serie A digital rights bid by new legal ruling

Getty ImagesItaly’s top administrative court has ruled that pay-TV broadcaster Sky Italia cannot acquire or distribute exclusive content on its digital platforms until 2022. The Council of State has restored a ban put in place by the AGCM, the Italian antitrust authority, in May 2019 that effectively rules out an all-platform bid by Sky for exclusive rights to Serie A, Italian soccer’s top flight. Serie A clubs give green light for €2. 2bn CVC Capital talksThe decision overturns Sky’s successful appeal against the AGCM ruling at the regional administrative court of Lazio in March this year. While the news is a blow for Sky it also has implications for Italian rights holders seeking to sell to the Comcast-owned broadcaster, most notably Serie A. With Sky limited in its options for Serie A distribution, it will not be encouraged to make a bumper bid when the delayed tender for rights starting from the 2021/2022 season goes ahead.

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