Read more at:
https://www.thedrum.com/industryinsights/2020/06/09/why-tapping-gaming-should-be-top-mind-brands
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Why tapping into gaming should be top of mind for brands

Gaming is ubiquitous. Last year, there were more than 2. 5 billion gamers worldwide, increasing to 2. 7 billion this year. People across all ages and demographics are engaging with games, including your target audience. The number of online consumers is growing quickest in emerging markets, and the group's disposable income is rising.