45% Of Consumers Say They’ll Continue Paid Streaming Services Post-COVID

A new survey from TransUnion finds 56% of U. S. adults saying they’ve increased their use of paid streaming services since the pandemic started in March, and 45% saying that they’ll make paid services "a permanent part of their lives” going forward.  The online survey of 2,639 consumers, statistically representative of the 18-and-older U. S. population, was conducted during the week of May 18 and has a +/- 3% margin of error.

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https://www.mediapost.com/publications/article/352373/45-of-consumers-say-theyll-continue-paid-streami.html