Father’s Day doesn’t mean the same thing this year. Perhaps that’s because traditional parental roles and responsibilities have changed. The National Retail Federation believes
that recent months of unexpected togetherness might have prompted the shift. Search queries for Father’s Day on Microsoft Bing typically begin about 30 days prior to the holiday. This
year, despite lockdown orders, the Sporting Apparel category reported the strongest year-over-year (YoY) click gains during the Father’s Day season, up 26%. Greeting cards are taking a
virtual approach, more than in past years.
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