Dignitas has expanded its relationship with Susquehanna International Group, LLP (SIG) into that of official global quantitative trading firm and trading technology sponsor.
SIG was one of several investors in Dignitas’ new parent company New Meta Entertainment Inc. (NME), which raised $30M (£23. 7M) in a funding round this past September. The multi-year agreement names SIG as the presenting sponsor of a “variety” of digital and physical activations for both esports fans and SIG employees.
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This new partnership grants the trading firm access to Dignitas’ fan bases in League of Legends, Counter-Strike: Global Offensive, Rocket League, VALORANT, and Clash Royale.
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