(Image credit: YouTube)
LOS ANGELES—Fewer consumers feel the need to have both a virtual MVPD service and a traditional pay-TV subscription than they did just a couple of years ago, as a new report from TDG, a division of Screen Engine/ASI, shows that 23% of households subscribe to both types of services. 2018 was the peak of dual-service use, as TDG says that 37% of vMVPD subscribers also subscribed to a traditional cable, satellite or telco pay-TV service. This was because vMVPD platforms, like Sling TV, did not carry live programming from the major national broadcast networks (ABC, CBS, Fox and NBC). As a result, consumers felt that the two services were necessary to satisfy household needs. Today, services like Hulu Live TV and YouTube TV, both of which include the major four networks, have become market leaders. This has led to a decreased need for two separate services.
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