Our ongoing Back to Normal Barometer research continues to pulse the attitudes and behaviors of sports fans as we navigate the ever fluid-scenarios of current events. Our study
tracked the fans of some 13 different major sports. Most profound among our findings is the linearly increasing willingness of fans to re-engage in their favorite activities since we initiated
the research in late March. Today some 55% of sports fans who attended a live sports event in the past year, say they’re currently willing to do so now, without
hesitation. That’s up significantly from just over a third who felt the same way in late March. But there’s a less than silver lining to this, in that 60%
of fans felt the same in late May.
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