Arjun Chowdri is the chief innovation officer of the PGA of America, an organization of around 29,000 golf industry professionals and facilities in the U. S. He’s been with the organization for eight years, first starting out as a senior director of marketing and then a senior director of global and corporate strategy before assuming his current position in January 2019. At the PGA, one of his goals is to use innovation to increase golf participation among younger generations of athletes and fans. Chowdri had played golf just a handful of times before joining the organization and says his novice status gave him a unique perspective about how the PGA can grow beyond its core audience. .
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