Six ways Covid-19 is changing business (for the better)

The coronavirus has significantly changed the marketing landscape beyond recognition. Budgets are frozen. Events are cancelled. Consumer behaviour has changed. In fact, 86% of consumers say they’ve changed their behaviour as a direct result of Covid-19. Following the theory that it takes 21 days to form a habit, consumer buying habits are certainly different to where they were before the pandemic hit.

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Written by The Drum

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