Spared for now, large publishers live in fear of Amazon commission cuts

When Amazon told members of its affiliate program in mid April that it was slashing commission rates, publishers started to panic. And for good reason. The rolling coronavirus crisis was hammering ad budgets and the future of the events business looked bleak. Now one of the growing bright spots for publishers in search of diversified revenue — a percentage of the sales from referring products to readers — looked under threat. “We saw that and reached out to Amazon. Our rep said it didn’t apply to us,” said Emily Kerr, vice president of growth at Gallery Media Group, the parent of women’s lifestyle site PureWow.

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