What the rise of esports means for brands

Hundreds of excited fans packed in bursting stadiums. A-class teams with young players and huge prizes. This is the face of esports today. As a power-packed gaming experience, esports is the most interactive and community-driven side of the video game industry. Let’s take a step back, pre-Covid-19, and see where the industry was at the beginning of the year. According to the research firm NewZoo, 2019 was a milestone year for the growth of the esports industry, with an estimated audience base of 453 million.

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Written by The Drum

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