Facebook News Isn’t A Game-Changer For Publishers

Facebook this week rolled out a section for publisher content to all users of the social network in the U. S. , following a test that started last fall. The new Facebook News section still feels like an afterthought for the company, judging from its poorly designed interface and aimless collection of stories. I'd really be surprised if any publisher generates much web traffic from the news aggregation service, especially local news outlets that have borne the brunt of business lockdowns during the coronavirus pandemic. Then again, Facebook says it has 253 million users in the U.

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