Flipboard Expands Local Coverage Amid Protests, Tests Localized Notifications

Content aggregation platform Flipboard has expanded its Local initiative to 15 more cities in North America, bringing its total number of metro areas covered to 50. The new cities are: San Antonio, Texas; Kansas City, Missouri; Hartford, Connecticut; Columbus, Ohio; Cincinnati, Ohio; Milwaukee, Wisconsin; Oklahoma City, Oklahoma; Louisville, Kentucky; Memphis, Tennessee; Honolulu, Hawaii; Omaha, Nebraska; Montréal, Quebec; Ottawa, Ontario; Edmonton, Alberta; and Calgary, Alberta. “It seems more relevant and important than ever as our communities grapple with the impact of a pandemic, racial injustice and unemployment, making the need for reliable, local information more critical than ever," stated Marci McCue, vice president of content and communications at Flipboard. In March, Flipboard announced it was speeding up the expansion of its Local initiative, which launched in January, as the COVID-19 virus spread in the U. S. Users were increasingly seeking information about their communities.

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