Read more at:
https://esportsinsider.com/2020/06/lcs-samsung-deal/
in Commercial, Events, Games, Latest News, League of Legends, Markets, MOBA, North America, Partnerships & Sponsorships
LCS levels up for the summer with Samsung deal
Riot Games has brought in South Korean multinational conglomerate Samsung as a partner of the LCS for its Summer Split.
The deal will see all LCS players use computers that are powered by Samsung solid-state drives.
Credit: LCSRELATED: T1 finds official display partner in Samsung
The partnership will also be activated through the “Samsung SSD Fast Five” segment, a new addition to the LCS broadcast that “tracks week-to-week how quickly players reach key milestones in each position. ”
Matt Archambault, Head of NA Partnerships and Business Development at Riot Games, spoke on the partnership in a release: “Just like in a game of League of Legends, every millisecond matters in our broadcast, in our players’ performances, and in the experiences we create for our community. In Samsung, we found a partner who holds that same commitment to top quality.
“We’re thrilled to work with Samsung and collaborate on a new segment that celebrates North America’s League of Legends talent and gives fans an extra dose of competition to look forward to each week.
