Riot Games has retained Nestlé brand KitKat as a partner of its European league, LEC, for the upcoming Summer Split.
KitKat originally joined the LEC as a sponsor of the Spring Split, sponsoring the pauses in the competition’s broadcasts.
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The Nestlé brand will continue to feature during breaks and pauses in LEC’s broadcast, but it will also be advertised through the newly-announced in-game banners. KitKat will be promoted in the Summoner’s Rift alongside Mastercard and Alienware.
The original agreement between the LEC and KitKat was specifically for the Spring Split, though the chocolate snack brand entered esports last year through a deal with Overwatch League franchise Los Angeles Valiant.
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In its first move since its involvement with LEC, KitKat became a sponsor of AGO Rogue – the League of Legends academy side of North American organisation Rogue.
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