Experiential Agency Second Story is filling the slowdown in traditional marketing orders with innovative projects that are helping companies prepare for reopening after the COVID-19
lockdown. Just about every business sector that has regular physical contact with the public will need to make adjustments from retail stores to cruise ships to museums. Not to mention
places like universities and entertainment and sports venues. The company’s new “Adaptive Spaces” unit is working with clients on a number projects to help ease
reopening that deploy zero-touch technology, new delivery models and experience and spatial design. Joel Krieger, Second
Story’s Chief Creative Officer says that the shop has been “consulting many clients across QSR, CPG, and retail on adaptive spaces,” in recent weeks but that none are fully baked
enough to disclose. “We are still in the early phases of this work and our initial adapted spaces projects will launch in the coming months.
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