Autotrader is launching a national
campaign to help educate consumers about the ins and outs of online vehicle shopping. Over the past few months, consumers have adjusted to managing nearly all
aspects of life from home. Created by 72andSunny New York, “Dealer Chats” aim to show shoppers how easy at-home car buying can be in the new normal. Building
on the “Still Moving” campaign, “Dealer Chats” helps car shoppers navigate
the different challenges they face in the age of COVID-19. The commercial was filmed entirely remotely on an iPhone 11 by Tool of North America and “Saturday Night
Live” director Paul Briganti. “Corporate Policy” features a shopper talking to a dealership employee on a
video call when his son walks in and he has to momentarily shift attention and tell the kid to put on pants.
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