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BT Sport COO: ‘Pay-TV not the right platform for esports long-term’

Getty Images Despite the recent success of esports content, BT Sport's chief operating officer Jamie Hindhaugh does not think pay-television is the right place for esports as a long-term live broadcast product. Going forward, BT Sport will continue to position esports as an entertainment option, acting as a companion piece for its live sports but not as a long-term standalone product. Speaking during the latest SportsPro Insider Series, Hindhaugh cited BT’s subscription model as being ill-suited to esports, which are readily available across multiple over-the-top (OTT) platforms for free. “The challenge we have in the UK is we need to go back to basics on the pay-TV sports subscription service,” he said. “We’ve got a fantastic ecosystem in the UK with Twitch and YouTube and other capabilities… and, best will in the world, I’ve not had many people knocking on my door wanting to pay for something they can get for free. ”Since the coronavirus pandemic laid waste to the sporting calendar, BT has shifted its focus to esports to help fill the schedule.

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