This year’s Digiday Video Awards honored brands, publishers and platforms including Chipotle, VH1 and Hulu. The honorees took rigorous steps to reach audiences with the right messages on the most effective and appropriate platforms, ensuring that their distribution tactics and content choices informed one another, while often expanding into new channels. One universal characteristic prevailed: the winners recognized that truly successful campaigns start with meaningful, substantive content.
Chipotle Mexican Grill and Day One Agency: The ‘Summer of Chipotle’ TikTok campaign celebrated free delivery on Cinco de Mayo orders with the #LidFlipChallenge, enlisting users to cover up their burrito bowls with flair.
VH1: Branded video series ‘RuPaul’s #DragRacePride’ connected RuPaul’s Drag Race with the symbolic heart of the queer-equality movement — The Stonewall Inn — via a spotlight on eight legendary queens from the series’ run.
Hulu: With the ‘Hulu Sellouts’ ad campaign, the service happily copped to paying influencers to endorse its product.
Read more at: