‘I don’t want to rock the boat – even now’: Confessions of a Black media agency director

Agencies, like many businesses following George Floyd’s death at the hands of a Minneapolis police officer last month and the massive protests that have followed and continued with expanding intensity, have universally condemned racism with promises and platitudes from the C-suite. But in doing so they have stirred up criticism among staffers concerned agencies won’t actually fight racism within their ranks and cultures with anything beyond empty lip service. In the latest edition of our Confessions series, where we exchange anonymity for honesty, we hear from a senior director at global media agency about the realities of working in businesses where racism and inequality issues facing people of color remain as entrenched as ever. This conversation has been edited for length and clarity. How has the agency’s stand against racism affected you? It’s cool the company has publicly supported the Black Lives Matter movement and the email from the CEO hit the points you would expect. But these are tiny steps in the right direction.

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