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Majority of Tokyo 2020 domestic sponsors unsure of continued support

Getty ImagesTwo thirds of the domestic sponsors for the postponed Tokyo 2020 Olympic and Paralympic Games are undecided on whether to continue their agreements into 2021, according to a new poll conducted by Japanese public broadcaster NHK. The survey of 57 of the 78 Olympic and Paralympic sponsors found that 65 per cent of the companies aligned with the Games in Japan have not yet decided whether to extend their support beyond the end of this year. NHK’s survey also found that around 12 per cent of sponsors do plan to extend their contracts with Tokyo 2020, while 68 per cent of respondents have experienced financial difficulties owing to the Covid-19 crisis. Many sponsors have yet to enter into renegotiations with Tokyo 2020 organisers since the Games were postponed back in March, and some reportedly fear the event could be scrapped altogether due to the coronavirus pandemic. ‘A very complicated jigsaw puzzle’: What next for Tokyo 2020?In recent days, Olympic officials have sought to allay concerns that the Games might not go ahead, although they have publicly accepted that the event must happen in 2021 or not at all. Local organisers, who are now planning for a more “simplified” Games, are set to foot the majority of the bill for the historic postponement, which could mean sponsors will be asked to make additional financial contributions to remain involved.

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