Getty Images Boston-based firm eyes 25% stake in league Coca-Cola agrees Serie A and Coppa Italia sponsorship dealsUS investment firm Bain Capital has made a €3 billion (US$3. 4 billion) preliminary offer for a 25 per cent stake in Serie A, the Italian soccer top-flight, according to Bloomberg. The Boston-based firm will be hoping to see off competition from private equity firm CVC Capital. Bain's offer for a portion of Serie A is like CVC's in that it is reportedly centred on the league’s media rights business. Under Serie A’s existing three-year rights cycle, which expires at the end of 2020/21, those rights deals are worth a combined €1. 3 billion (US$1.
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