Snap gives new original short-form shows a boost with new AR features that pull in Snapchat interactions

Quibi may be struggling to find its way forward, but Snap’s foray into short-form shows seems to be figuring it out, lifting revenue and sparking new programming expansion and innovation. Media companies have seen an ad bump for the episodic programs they air on Snapchat increase since March after Snap opened up shows to more ad dollars. And as show makers’ revenue is growing, so is Snap’s own slate. At its virtual Partner Summit on June 11, Snap unveiled a group of new originals and announced several renewals with companies including Disney, NBCUniversal and ViacomCBS. The new shows include three that will incorporate Snap’s augmented reality technology, such as dance series “Move It” that uses AR to track viewers as they learn moves. “The potential there is pretty massive, the fact that you can put a user into a show, into the flow of the narrative,” said Sean Mills, head of content at Snap, in an interview.

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