Malt loaf snack Soreen has launched its latest campaign, ‘Free have-a-go sports sessions’, to inspire the public to be more active and try out something new. The on-pack promotion, created in partnership with TLC, is now available in stores and has been quickly adapted to ensure customers can claim a free session even during lockdown. For several years, the brand has been recognised as healthy fuel for exercise, having previously been linked to cycling and acting as a UK sponsor at events and prize draws. Now the brand is going one step further and encouraging Soreen snackers to get involved with more sports. Each qualifying pack of Soreen equates to a free sports, fitness or activity session that can be claimed through TLC’s National Sports Network of independent venues across the country. Customers can also choose from various digital at home fitness options, including digital yoga sessions through Yoga Warrior, online dance classes with Funky Moves, a bit of chill time with The Mindfulness App or fitness classes in the garden with Auro.
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