Adidas sees 52% gain in ROAS from Snapchat’s e-commerce ads

Brief: Adidas boosted its return on advertising spending (ROAS) by 52% in a test of Snapchat's e-commerce ad format, which the image-messaging app now offers worldwide. The athletic apparel brand ran Snapchat's dynamic product ads in the U. K. , Germany, France and the Netherlands, TechCrunch reported. Topshop and Farfetch were also among the retailers that piloted the shopping offering before this week's international expansion. Topshop experienced ROAS that was four times its U.

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