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FloSports testing social watch feature that can generate in-venue crowd noise

Getty ImagesUS-based streaming service FloSports is trialling a new social streaming feature via its mobile app that will generate fan noise to be used in-stadia based on users’ real-time interactions. Users can use the new 'Watch Party' feature to view hand-picked live events together on the over-the-top (OTT) platform while in separate locations. It also has a live chat feature and other engagement tools, such as polls. Facebook signs up Nascar as first partner for new Venue appThe digital cheer audio element is designed to produce crowd noise based on live reactions within the platform or, where deployed, in stadia. Watch Party will also allow users to interact with athletes and earn redeemable rewards points that can be used within the FloSports platform. Created in collaboration with LiveLike, a digital solutions company, Watch Party is currently being tested on iOS and Android platforms with content from across FloSports' portfolio.