British organisation Fnatic has established a commercial partnership with sponsorship and audience analytics firm Cavea.
The deal will see Cavea provide an understanding of the return on investment for its sponsors through “continuous analysis of branded content. ”
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According to a release, Fnatic has joined Swedish organisation Ninjas in Pyjamas, British organisation Excel Esports, and tournament organiser DreamHack on Cavea’s roster of partners.
Craig Santicchia, Partner Development Director at Fnatic, spoke on the deal in a release: “As a leader in sports entertainment, understanding our fans is critical. Having access to more data through CAVEA enables us to make smarter, more eficient decisions as a business. Through CAVEA we can understand the true media value of our proposition and the ROI partners receive as well as being able to understand deeper our own media channels.
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