NBA 2K League has established marketing partnerships with gaming retailer GameStop, memorabilia manufacturer Jostens, software corporation SAP, and Swiss watchmaker Tissot.
The deals are set to provide both fans and players with original content, statistical insights, and access to analytics software.
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The 2020 season began on May 5th with 23 franchises competing online due to the ongoing coronavirus pandemic. Prior to the season starting, it was revealed that league games would be broadcast on the ESPN2 network and its digital platforms.
Brendan Donohue, Managing Director of NBA 2K League, commented on the new partnerships in a release: “We’re thrilled by the level of interest and support from fans and partners for our third season. We’re excited to work with such a wide range of companies that share our commitment to growing the NBA 2K League, and we thank all of them for their collaboration to engage new and returning fans in creative ways.
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