Next Media agency acquires Bundesliga rights in Vietnam | SportBusiness

The German Bundesliga has agreed a new five-year, exclusive media-rights deal with agency Next Media in Vietnam, covering the seasons from 2020-21 to 2024-25.

Next Media will distribute the rights to broadcasters within Vietnam. The press release announcing the deal said there would be matches on free-to-air television as well as “a paid subscription service”.

The rights cover 300 matches per season from the 1. Bundesliga, 2.

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Written by Will Martin

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