Nielsen’s New Service Helps the Sports Industry Understand the Value of Whitespace in Stadiums

As the novel coronavirus pandemic shut down sports across the world, broadcasters scrambled to produce appealing programming alternatives to try to rake in ad revenue.  According to eMarketer, U. S. TV ad spending will decline by between $10 billion and $12 billion in revenue in the first half of 2020 compared to previous forecasts. Now that lockdowns are lifting, sports are slowly making a comeback on TV (but without a live audience). To help sports franchises recoup some of that lost revenue from ticket sales, Nielsen Whitespace Valuation service will be systematically assessing the media value of new branding opportunities within sports venues worldwide.

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