As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw Kappa partner with MAD Lions, KitKat forge two deals, Levi’s enter esports, Puma sponsor Gen. G, and Samsung enter a deal with LCS.
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MAD Lions gears up with Kappa partnership
Photo credit: Riot GamesSpanish brand MAD Lions, owned and operated by OverActive Media, entered a partnership with Italian sportswear brand Kappa.
The deal will see MAD Lions’ teams in League of Legends’ LEC and Superliga Orange, as well as Counter-Strike: Global Offensive’s Flashpoint, wear Kappa apparel.
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