TikTok seeks greater content variety, with eye on live video, DIY tutorials | Mobile Marketer


  • TikTok is looking to expand into more live broadcasts and educational content as the social video app diversifies away from the dance and music videos that have fueled its rapid growth in the past two years, CNet reported.
  • Bryan Thoensen, head of content partnerships at TikTok, told CNet that people are spending more time watching videos on the app during the pandemic, while creators are broadening the range of content they share to include sports, gaming, cooking, fashion and beauty videos. Livestreams are helping to connect creators with audiences in real time, per CNet.

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