Tom Brady, whose Last Dance-esque docu series is due on ESPN in 2021, made an appearance in Disney’s pitch to advertisers as the company sought to underscore its sports potency despite COVID-19.
The 44-minute video, covering entertainment, news, streaming and sports, took the place of the annual Disney upfront presentation in New York City.
Production of the video wrapped before Thursday’s vote by NBA owners to resume the league’s season on July 31 at Disney’s ESPN facility in Florida. But the boost from that news dovetails with the never-let-them-see-you-sweat stance Disney showed to advertisers, as personified by Brady. Even during the complete absence of live sports in recent months, the 42-year-old quarterback has been a constant media presence due to his stunning move to the Tampa Buccaneers after 20 years with the New England Patriots.
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Brady appeared for a two-minute segment at the very end of the video, which was bookended by a riff on Zoom calls featuring Anthony Anderson of Black-ish and other cast members from the show and its spinoffs.
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