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Bournemouth expand Vitality deal to cover shirt sponsorship

AFC BournemouthEnglish top-flight soccer side AFC Bournemouth have expanded their deal with Vitality in a move that sees the health insurance firm become the club’s shirt sponsor for the remainder of the 2019/20 season. Vitality, which has been the naming rights sponsor for Bournemouth’s 11,329-seater home stadium since 2015, gains prime branding on the team’s home and away shirts for the final nine games of the Premier League season. The brand also gains additional matchday commercial inventory including LED advertising and interview backdrop space which it is using to thank and pay tribute to NHS staff and key workers for their efforts during the Covid-19 pandemic. Bournemouth call time on ‘UK£5m a year’ M88 shirt sponsorship dealBournemouth were set to play their nine remaining Premier League games this season without a shirt sponsor after ending their partnership with Asian bookmaker M88. The deal, which was worth a reported UK£5 million (US$6. 1 million) a year, expired on 31st May and the Cherries opted against extending the arrangement until the end of the restructured 2019/20 campaign, which gets back underway on 17th June.

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