Caught in the mushy middle: How Quartz fell to earth

In July 2018, Uzabase co-founder Yusuke Umeda addressed a room of anxious Quartz employees.   Staffers were reeling from the news that the business publication had been sold by Atlantic Media to a Japanese company largely unfamiliar to the U. S. media world. What, they wondered, did Umeda hope to achieve by purchasing Quartz?  Umeda said his goal, according to staffers at the townhall, was to turn Quartz into the number one business news site in the world within five years. Staffers blanched.

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