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NFL, NBA and ESPN expand Snapchat content deals

Getty ImagesSnapchat has announced new and expanded multi-year US content deals with the National Football League (NFL), the National Basketball Association (NBA) and a host of broadcasters. Building on its existing sports-focused partnerships, the short-form video platform has also signed broader content arrangements with several US media firms, including Disney, NBCUniversal and ViacomCBS. As part of its deal with Disney, Snap will continue to curate customised highlights for ESPN’s SportsCenter Snapchat channel and will look to triple the number of NFL highlights on offer, as well as producing additional NBA content. PGA Tour’s Twitter Multicast to feature celebrity commentaryWith more than 125 million people having watched news stories via Snapchat this year, a dedicated news channel called Happening Now has been introduced, aiming to increase the speed in which users can share and consume breaking news. ESPN has signed up as a partner of the new portal. Snap has also renewed some of its existing original content agreements, including the next instalment in Conor McGregor’s MMA-focused documentary ‘Vs The World’, which is currently being produced by Verizon’s digital media company Complex.

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