One Media: DTS Boosts Broadcast Localism

(Image credit: John Lund via Getty Images) WASHINGTON—One Media, which is owned by advanced TV pioneer Sinclair, said the FCC should adopt the "modest" modifications to its plan for deployment of the ATSC 3. 0 advanced broadcast transmission standard, but should also look to be a little less modest, including recognizing the value of distributed transmission to localism. That came in comments on the FCC's recent NPRM. One Media said that the commission should also consider 1) furthering maximization of broadcast coverage areas; 2) "[r]ecognizing the importance of this proceeding, and policies supporting the advancement of Next Gen TV services, to promoting localism and the ability of broadcasters to continue serving the public interests"; and 3) streamlining the licensing process. The FCC voted unanimously in March to adopt a Notice of Proposed Rulemaking (NPRM) seeking comment on a broadcaster proposal to allow broadcasters greater flexibility in using distributed transmission systems (DTS) to deliver new ATSC 3. 0 signals.

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