Getty ImagesThe number of streaming accounts globally will surpass pay-television subscriptions for the first time by the end of this year, according to GlobalData. The data and analytics firm’s Thematic Research: Internet TV report predicts that there will be 1. 1 billion accounts across platforms such as Netflix and Amazon Prime Video when 2020 draws to a close. The report said that the shift is being driven by major media firms such as Comcast, AT&T and Disney moving to establish their own subscription video on demand (SVOD) services to rival companies like Netflix. Study: 26% of European fans prefer ad-supported platforms to stream sportSome of those fledgling platforms incorporate or are wholly based around live sport. Disney's two-year-old ESPN+ over-the-top (OTT) service surpasses 7.
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