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The NFL Will Never Lead, but It Can Be Made to Follow

The National Football League is, famously and very lucratively, an organization that loves to take its time. The average NFL game broadcast, for instance, includes about 18 minutes of football and runs for nearly three and a half hours; the extra time is spent showing replays, watching players mill around, and airing, on average, more than 50 minutes of commercials. The NFL draft, which could be zipped through in a few hours, instead sprawls across three days; the spare hours are filled with shots of GMs flicking at their phones, shots of players sitting around, and commercials. When there’s a chance, in a game, that the refs have missed a call, the NFL stops play for several minutes at a time, reviewing the footage at length in the interest of reaching a just outcome, and also showing commercials. The league takes its time in other ways as well. In 2014, a video surfaced of Baltimore Ravens running back Ray Rice dragging his unconscious fiancée out of a Las Vegas elevator, having knocked her out with a blow to the head.

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Written by The Ringer

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