Trak Ellis-Hill oversees the biggest creative department on the planet. That’s what you get when you’re executive creative director of Mofilm, which sources content creators and filmmakers from all over the world to create brand campaigns. It’s a concept that’s been treated with various dollops of curiosity, jealousy, cynicism and admiration by the industry. For a creative like Trak, who marries empathy with a straight-talking, strong-willed demeanour, you can see why it works. She’s a natural collaborator, who knows how to spot and build an idea. And bringing to life big ideas is exactly what I was so keen to speak to her about.
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