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BLAST collaborates with TW Steel on esports-inspired watch

Danish tournament organiser BLAST has established a partnership with Dutch watchmaker TW Steel. They’ve collaboratively designed what’s said to be the first esports-inspired watch. Credit: BLASTRELATED: BLAST teams with Smiley brand for apparel collaboration TW Steel is stated to have taken inspiration from “one of the world’s most popular and played computer games,” Counter-Strike: Global Offensive, and merged it with “elements that the Dutch watch brand have become renowned for. ” Leo Matlock, Commercial Director for BLAST, spoke on the partnership in a release: “We’re hugely excited to be able to join forces with TW Steel to offer the first ever esports watch. Counter-Strike and esports lovers will be proud to own and show-off a piece of gaming history while owning a highly functional and reliable watch that pays tribute to their favourite game. “BLAST has activated and teamed with a diverse range of commercial partners recently, which is testament to our ambition to become a multifaceted esports company – this innovative and industry leading collaboration with TW Steel is further proof we’re on the right track to achieving that aim.

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