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Jarren Ginsburg | Rams jerseys point toward future NFL uniform ads

Jarren GinsburgOn May 13, the Los Angeles Rams unveiled their new uniforms for the 2020 National Football League season. The club’s official Twitter account tweeted a 41-second video accompanied by the caption “A new era in Los Angeles. ” While NFL fans and pundits discussed the colors of the jerseys and the design of the helmet, advertisers with a keen eye might have focused on something else: an emerging new era in sponsorship. At the 26-second mark, the video highlights the new home jersey—in an off-white hue called “Bone”— and, more importantly, zooms in on a small bright white rectangular patch with yellow stitching bearing the words “Los Angeles Rams. ” The color contrast is stark, making the patch pop in the eyes of a spectator. Far from a “Bone”-headed fashion faux pas, this mismatched patch could be a test case for introducing on-jersey advertisement to NFL gamedays.

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