Jarren GinsburgOn May 13, the Los Angeles Rams unveiled their new uniforms for the 2020 National Football League season. The club’s official Twitter account tweeted a 41-second video accompanied by the caption “A new era in Los Angeles. ” While NFL fans and pundits discussed the colors of the jerseys and the design of the helmet, advertisers with a keen eye might have focused on something else: an emerging new era in sponsorship.
At the 26-second mark, the video highlights the new home jersey—in an off-white hue called “Bone”— and, more importantly, zooms in on a small bright white rectangular patch with yellow stitching bearing the words “Los Angeles Rams. ” The color contrast is stark, making the patch pop in the eyes of a spectator. Far from a “Bone”-headed fashion faux pas, this mismatched patch could be a test case for introducing on-jersey advertisement to NFL gamedays.
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