‘This is one of the quick things you can do:’ The ad industry reconsiders terms like ‘blacklist’ and ‘whitelist’

Over the past couple of weeks, advertising and media executives and staffers have been doing a lot of overdue soul-searching about racism, inequality and how companies can better foster diversity within their ranks. Some of the changes required may take years to start yielding significant results and may make the status quo feel uncomfortable. But with other small changes, the industry can start making a positive impact today. Back in 2017, the advertising industry was up in arms over brand safety. The Times of London had just run its “Big Brands Fund Terror Through Online Adverts” investigation and advertisers were finding out the hard way that they should have tightened their brand safety restrictions far earlier to avoid appearing alongside offensive or illegal content. At the time, U.

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