Why Brands Should Invest In Gaming

Through advancement of technology and communications, video games and social media have risen to prominence and are actively shaping the future of sports, media, and overall entertainment. Cue gaming – a happier social mediumThe internet can be a hostile place. After all, when you create a platform in which the purpose is to share thoughts and opinions with the masses, you’re likely going to come head-to-head with some thoughts that don’t jive with your own. Gaming, on the other hand, is engineered to bring pleasure through challenge and social connection. Those games that don’t provide joy simply aren’t purchased, played, or watched. In a world of social media-induced insecurities and anxieties, gaming is providing people with micro-doses of success and little drops of dopamine throughout the day.

---

Read more at:
https://www.mediapost.com/publications/article/352579/why-brands-should-invest-in-gaming.html