Market research and data analytics firm YouGov has hired Nicole Pike as its Global Sector Head of Esports and Gaming.
Pike joins YouGov following a 13-year tenure at Nielsen, another data and measurement firm.
Credit: Nicole Pike, YouGovRELATED: Tribe Gaming hires Michael Valore as Director of Accounts
Pike will be based in the United States and lead YouGov’s analytics in both esports and gaming as the firm looks to increase its activity in the industries.
She commented on the new role in a release: “I’m not sure there’s anyone who brings the same innovation and depth of insight to traditional sport analytics as YouGov does. My job is now to make sure the esports and gaming worlds get to tap into that expertise as well.
“We see the public engaging in video gaming more than ever – and as sponsors follow them, there’s a great opportunity to implement YouGov’s cutting-edge research methodologies to help craft deals that maximize the benefit for everyone.
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