eMarketer: OTT Time Spent To Rise 23%, Exceed An Hour For First Time

Due to the pandemic-driven shelter-at-home phenomenon and other factors, average time spent with subscription OTT video content among U. S. consumers is expected to rise by nearly a quarter (23%), and hit 62 minutes per day — surpassing one hour for the first time. That’s the topline news from a new eMarketer analysis, which notes that time spent was already rising at a rapid rate. Last year, it rose 15% year-over-year. The stay-at-home scenario has mainly accelerated time-spent growth for existing platforms, according to the analysis.

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